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Broadband
Consumer and business demand for Internet access is steadily increasing, and so is the competition for providers. What used to be a neatly defined market with a few providers of dial-up access or leased lines for business has become a multi-dimensional industry. Today, cable operators, DLECs, CLECs, DSL providers, wireless carriers and other next-generation communications providers are all competing with traditional Internet Service Providers (ISPs).
These dynamics accelerate competition and create new opportunities for providers to strengthen their customer base. It is essential that providers leverage efficient business models to engage the customer with the right offers through the right channels at the right time, while they provide superior subscriber support through every stage of the customer life cycle.